Our Blog

  • Mainstreaming eco

    "We don't need a handful of retailers 'doing' sustainability perfectly. We need every retailer doing it imperfectly.” -- Me We need eco to go mains...
  • An eco-friendly Christmas: less is more

    What if Christmas were all about experiences? Time together? Any maybe a few, valued, long-lasting new items? Here are our ideas for a green Christ...
  • Why we'll now buy-back your pre-loved eco toys

    Reuse is queen! The most Earth-kind item is one that already exists! We live this everyday as a business: We buy our business assets (e.g., shelv...
  • A spook-tastic, eco-friendly Hallowe'en!

    Hallowe'en *can* be spook-tastic without being waste-tastic! Here are our ideas on how to reduce, re-use, recycle and rot to minimise waste at Hall...
  • New lease of play: cleaning and repairing your child's toys

    Reuse is the absolute best thing we can do for our planet. So how can we freshen-up some much-loved but worn or broken toys? How to clean my child'...
  • If I ran the Late Late Toy Show

    The Late Late Toy Show 2020 opened applications today for the children who perform and review toys. Which made me reflect on the good and bad of it...
  • Back to school the eco-friendly way!

    The most eco-friendly product is the one that already exists. If we have to buy new, we try and choose long-lasting products, made locally from nat...
  • Diversity in (eco) toys

    It's important our kids see themselves - others who are different to them - in their toys.
  • Plastic-free where?

    People are talking about toy plastic, and this is good. But what we need to be talking about and aren't yet is toy miles. >80% of toys come from...
  • Plastic-free how?

    So what are the alternatives to new petroplastics in toys? Natural materials: Exciting new bioplastics - materials that look and behave like pla...
  • Plastic-free what?

    The plastic in toys is usually obvious! (Sadly 90% of toys are virgin plastic) *But* you mightn't have realised there's hidden plastic in most of t...
  • Plastic-free why?

    Why are we a plastic-free toy company? Because plastic toys are polluting to produce, can't be recycled, and some are even toxic.