Our Blog

  • We are a zero waste business...here's how

    Aim for zero It was 2014 and a friend I'd made at a yoga retreat shared a Facebook post by Trash is for Tossers - a girl in New York who produces a...
  • Earth-Kind Toys: A Simple How-To

    "I want to be more eco-friendly in my toy choices, but I don't know where to start." I hear you! It's great you want to do better. Making 90% of to...
  • Slow Soft Toys

    Soft toys have had some bad press in recent years. They can be full of germs and grime. And they often end their lives in landfill / incineration. ...
  • Mainstreaming eco

    "We don't need a handful of retailers 'doing' sustainability perfectly. We need every retailer doing it imperfectly.” -- Me We need eco to go mains...
  • An eco-friendly Christmas: less is more

    What if Christmas were all about experiences? Time together? Any maybe a few, valued, long-lasting new items? Here are our ideas for a green Christ...
  • Why we'll now buy-back your pre-loved eco toys

    Reuse is queen! The most Earth-kind item is one that already exists! We live this everyday as a business: We buy our business assets (e.g., shelv...
  • A spook-tastic, eco-friendly Hallowe'en!

    Hallowe'en *can* be spook-tastic without being waste-tastic! Here are our ideas on how to reduce, re-use, recycle and rot to minimise waste at Hall...
  • New lease of play: cleaning and repairing your child's toys

    Reuse is the absolute best thing we can do for our planet. So how can we freshen-up some much-loved but worn or broken toys? How to clean my child'...
  • If I ran the Late Late Toy Show

    The Late Late Toy Show 2020 opened applications today for the children who perform and review toys. Which made me reflect on the good and bad of it...
  • Back to school the eco-friendly way!

    The most eco-friendly product is the one that already exists. If we have to buy new, we try and choose long-lasting products, made locally from nat...
  • Diversity in (eco) toys

    It's important our kids see themselves - others who are different to them - in their toys.
  • Plastic-free where?

    People are talking about toy plastic, and this is good. But what we need to be talking about and aren't yet is toy miles. >80% of toys come from...