Plastic-free why?

For @plasticfreejuly, we promised to share the why, what, where, and how of plastic-free toys. Sadly, 90% of toys are plastic...why's that bad?⁣
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1. The destruction and pollution of extracting/refining the oil to make the plastic. This alone is 3/4 of LEGO's carbon footprint. To absorb the CO2 released by the $80 billion of plastic toys made globally each year would need 1 billion new trees*;
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2. Some plastics (e.g., PVC) and some chemicals that make them (e.g., phthalates), are toxic and even carcinogenic.

• A 2017 test by 4 EU countries of 104 Chinese-made toys found illegal levels in over 30%.
• A 2017 report by ProSafe shows 17 EU and EEA authorities checked 255 toys and 20% failed, with phthalates the most common chemical found. Here's the breakdown:
• Plastic dolls – of 121 samples, 33 failed;
• Bath/squeezable toys – of 30 samples, 7 failed;
• Plastic books – of 34 samples, 0 failed; and
• Inflatable toys – of 70 samples, 10 failed.

3. Most plastic toys are mixed materials and can't be recycled --> destined for landfill.⁣
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So it's clear that in the future, toys like everything else will need to move-on from new plastic. Watch this space for more on what, where, and how!⁣

* Here's how we estimated this:

• Global toy production is $90 billion (source: Statistica)
• 90% of new toys are new plastic (source: Plastics Europe, association of plastics manufacturers)
• Average kg of plastic per $ spent on toys is 0.05, based on a sample from www.amazon.com
• Producing 1 kg new plastic emits 6 kg CO2:
• Producing 1 kg of polyethylene (PET or LDPE) requires 2 kg of oil for energy and raw material (see here); and
• Burning 1 kg of oil creates about 3 kg CO2 (see offline carbon footprint calculator).
• 2 kg oil * (3 kg CO2 per kg oil) = 6 kg CO2 per kg new plastic
• 1 tree can absorb 22 kg of CO2 per year (source: Carbonify)
• $90 billion * 90% * 0.05 kg/$ * 6 / 22 kg = 1.1 billion trees