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Our Blog

  • Not your fault (but you can help!)

    by Sharon Keilthy
    "It's really not your fault." I've had to say this to several people lately. Each was interviewing me for an article or research. As I described ou...
    Posted in PRIORITY

  • Not allowed to say "FSC"

    by Sharon Keilthy
    We only stock sustainable wood products. They're either certified (FSC or PEFC), or the maker is in Europe, we trust them, and they literally know ...

  • De-confusing bioplastics

    by Sharon Keilthy
    "Is this bioplastic toy truck compostable / biodegradable?" (No and you wouldn't want it to be!) I hear this question a lot. It shows how (understa...
    Posted in PRIORITY

  • The Romance of Repair

    by Sharon Keilthy
    Staying with my friend Christina, I noticed her snapped-in-two sunglasses sitting in her car. I secretly got them fixed and put them back there, as...

  • Toy Fair 2022

    by Sharon Keilthy
    "Hello! What do you have that's locally-made from natural or recycled materials please?" I've gone (by ferry and train) to the London Toy Fair ever...

  • Sharing our story at bio!TOY conference 2021

    by Sharon Keilthy
    I was invited to share my story with the toy-makers and bioplastic-makers at this global conference in September 2021. Here's what I told them!

  • We are a zero waste business...here's how

    by Sharon Keilthy
    Aim for zero It was 2014 and a friend I'd made at a yoga retreat shared a Facebook post by Trash is for Tossers - a girl in New York who produces a...

  • Earth-Kind Toys: A Simple How-To

    by Sharon Keilthy
    "I want to be more eco-friendly in my toy choices, but I don't know where to start." I hear you! It's great you want to do better. Making 90% of to...
    Posted in PRIORITY

  • Slow Soft Toys

    by Sharon Keilthy
    Soft toys have had some bad press in recent years. They can be full of germs and grime. And they often end their lives in landfill / incineration. ...

  • Mainstreaming eco

    by Sharon Keilthy
    "We don't need a handful of retailers 'doing' sustainability perfectly. We need every retailer doing it imperfectly.” -- Me We need eco to go mains...

  • An eco-friendly Christmas: less is more

    by Sharon Keilthy
    What if Christmas were all about experiences? Time together? Any maybe a few, valued, long-lasting new items? Here are our ideas for a green Christ...

  • Why we'll now buy-back your pre-loved eco toys

    by Sharon Keilthy
    Reuse is queen! The most Earth-kind item is one that already exists! We live this everyday as a business: We buy our business assets (e.g., shelv...